Force strengthens homegrown partnerships with Spinifex

Mon, Jan 24, 2022, 12:43 AM
by Western Force Media

The Western Force is pleased to announce Spinifex Brewing Company as the official beverage partner on a two-year deal.

As a proudly Western Australian business, Spinifex has joined the Force family and will be providing new benefits for Members.

Spinifex is a homegrown company that shares a number of aligning values, with their global export ambitions and support for local suppliers.

Business Development Manager Huw Lock is thrilled to welcome another WA partner to the club.

“It’s always a great moment to welcome a like-minded business, especially with a long-term commitment such as this,” Lock explained. “It’s an exciting time for us both, with Spinifex going from strength-to-strength in recent years. We’re looking forward to working together to provide our Members with some fantastic benefits throughout 2022 and 2023.”

Spinifex Chief Executive Officer Adam Barnard is delighted to be partnering with the Force and supporting rugby in WA.

“As the Western Force moves into the new look Super Rugby Pacific this year, Spinifex was attracted to the international aspect of the competition, as we move forward with our export ambitions taking the taste of Australia to the world,” Barnard said.

“Spinifex proudly supports an array of Indigenous bush food suppliers providing the Australian botanicals we then infuse into our range of beers. Spinifex is a veteran-owned business, and we donate 50% of our profits from our flagship beer F88 Lager to Australian military veterans’ mental health charities in each state.

"Spinifex is proudly a Western Australian company, and we are looking forward to building strong relationships with the Western Force family”