Rugby Australia is proud to release its comprehensive “From Green To Gold” strategy paper that outlines Australian Rugby’s blueprint for performance, participation and promotional success from 2025 to 2029.
A golden decade of major events is upon us – highlighted by the arrival of the British and Irish Lions in 2025 followed by home men’s and women’s Rugby World Cups in 2027 and 2029 respectively and the Olympic rugby sevens in 2032 – RA has completed a strategic reset to capitalise on this once-in-a-generation opportunity.
Australian Rugby’s “From Green To Gold” strategy towards 2029 - formed in collaboration with stakeholders across the game including member unions, Super Rugby clubs and the Rugby Union Players’ Association - features three key pillars: performance excellence, participation growth and promotion effectiveness.
Performance excellence: To consistently build winning teams in Gold, connecting and inspiring Australians and our rugby community.
Participation growth: To increase support for clubs, schools, coaches and match officials to enable growth in participation and strengthen the rugby community.
Promotion effectiveness: To leverage major events and engage bigger audiences across platforms increasing visibility, support and interest in rugby and driving commercial value.
“All three pillars are interdependent and critical to a thriving rugby ecosystem,” said Phil Waugh, Chief Executive of Rugby Australia. “And all have been developed in collaboration with member unions, Super Rugby clubs and RUPA.
“Australian Rugby is united, aligned, and poised for success on and off the field. The benefits of this all-of-game strategy will be realised for many years to come.
“Our ultimate goal is to become the world’s No. 1 rugby-playing nation by nurturing talent, promoting inclusivity and driving success on and off the field,” said Daniel Herbert, Chair of Rugby Australia.
“With a once-in-a-generation runway of major events, coupled with an aligned and energised Australian Rugby ecosystem, there has never been a better time to be involved in this great game.”
