The Western Force is delighted to unveil Pryme Australia as a key Performance Supplier for our men’s and women’s programs throughout the 2024 and 2025 seasons.
Pryme Australia stands out as a premier provider of workplace safety solutions, dedicated to enhancing work environments for all.
Through this partnership, several of Pryme Australia’s acclaimed brands will bolster our performance and Pathway teams. This includes Sqwincher®, Professional Grade Hydration®, Ergodyne® Tenacious Work Gear®, Maxiblock Sunscreen, tailored to optimise performance, particularly in our challenging WA climate.
Pryme Australia director of operations Sam Houlihan expressed enthusiasm about this collaboration, emphasizing the significance of Western Australia to their operations and the shared values with the Force.
Houlihan highlighted the Force's commitment to rugby excellence across all levels and recent investments in the women's program and Fortescue Academy as pivotal factors driving this partnership.
"The opportunity to engage with the vibrant rugby community through the Western Force platform aligns seamlessly with Pryme Australia's goals of community engagement and brand promotion," he said.
Force business development manager Huw Lock welcomed Pryme Australia as a valued addition to our Performance Suppliers. Lock emphasised the importance of Pryme Australia's products in fostering a safer environment for our players and staff. Lock said: "In the challenging summer months, the provision of hydration, sun protection, and cooling gear is essential for our athletes to excel and perform at their peak.
"This partnership marks an exciting chapter for the Western Force, reinforcing our commitment to excellence, safety, and performance enhancement across all aspects of our operations.
"We look forward to the mutual benefits and successes this collaboration will bring in the seasons ahead."
