Harvey Beef extend and broaden partnership

Premium Western Australian beef producer Harvey Beef will continue its support of the Western Force as an official partner in 2022.

Having joined the Force family last year as a principal partner, Harvey Beef is now an official partner of the men’s and women’s teams in the second year of their long-term partnership.

The signature Harvey Beef branding will feature on the front of the shorts for both sides throughout their upcoming Super Rugby Pacific and SuperW campaigns.

Business development manager Huw Lock is thrilled to see the rewarding WA partnership develop and involve the entire organisation.

“We’re thrilled to continue working alongside such a premium homegrown WA business and to broaden the scope of their involvement to further showcase our commitment to growing rugby in our state,” Lock explained.

“To provide Western Australians with high-quality products within the club and in the local rugby community forms a vital portion of the partnership and perfectly encapsulates our shared aligned values.

“We enjoyed a hugely successful first year together and we can’t wait to build on the positive brand sentiment.”

Chief executive officer of Harvest Road (parent company of Harvey Beef) Paul Slaughter is delighted to continue the partnership.

“We had a fantastic time last season cooking up delicious Harvey Beef experiences for fans both on and off the field. We’re looking forward to ‘Beefing up the Force’ even more this season,” Slaughter said.

"We are excited to have upgraded our commitment to being the official partner of the women’s and men’s teams in 2022.

“Harvey Beef is a proudly Western Australian business that is passionate about feeding WA with our delicious, premium quality beef.”