The Force are the first team to launch a semi-professional Super W Academy program backed by loyal trio of sponsors: Fortescue, Goodyear, and NRW.
Their backing as Major Partners extending to the Super W team and Academy program marks a huge step forward in promoting diversity and inclusion in women's sports locally and nationally.
Fortescue Director of Communities, Environment and Government Warren Fish said, “Rugby brings people together and we are so pleased to be able to support the Force in launching the first Super W Academy program.
“The fastest and most efficient way to grow the game is to inspire the next generation of women and girls to take part. The launch of this new program is just the beginning of a bright future for women’s rugby in Australia, and Fortescue is proud to be at the forefront of not only growing the game in WA, but providing opportunities for WA girls and women to follow their dreams.”
Long-term major partner, Fortescue, continues to support grassroots rugby in a meaningful way through participation, regional engagement, and community support, holding the naming rights of both the male and female Force Academy programs along with the Rugby WA senior community competition.
Leveraging their support to the Super W program, Goodyear renews on a long-term basis marking their third year supporting the Force.
John Black, vice president of sales and marketing, OTR Asia Pacific at Goodyear, said, "given the club's history, the quality of its rugby pedigree, the passion of its fans, and the weight of its community, the wider team at Goodyear are thrilled to continue to build its brand story in customers and consumers."
"The Western Force rugby community is built on passion, determination, and a never-say-die attitude that has provided inspiration in the toughest of times. We have found that we share these same values. We are excited to further our partnership to all Super W programs with the Western Force in the pursuit of excellence and forward motion," Black commented.
Fervent supporters of the Force since 2018, NRW Holdings extends for a further two years, fostering a deeper partnership abetting the game's growth.
Tanya Eales, Chief People Officer said, "we are especially pleased to advise that we have expanded our sponsorship to include the Super W and Academy teams. We are very proud of our long-standing partnership with the Western Force. Our organisations have great synergies, as we each continue to diversify and grow. Adding the Super W and Academy teams into our partnership this year aligns with our Group focus on diversity & inclusion across the NRW Group businesses."
"NRW's objective is to increase participation across various demographics to ensure the company recruits and retains a skilled workforce and endorses a safe and productive working environment,” Eales stated.