The Western Force is thrilled to announce global sportswear leader New Balance as the club’s new official apparel partner on a long-term deal through until 2028.
The partnership will see New Balance, in collaboration with Belgravia Apparel, supply the Force’s playing, training and travel wear, outfitting the Swyftx Super Rugby Pacific, Super Rugby Women’s and Fortescue Academy squads for the next three seasons.
As part of the deal, the Force will launch an official range of high-quality New Balance products including playing kit and casual wear for retail, offering fans exciting offerings in the famous Force blue and more.
New Balance, an independent brand since 1906, is renowned for empowering individuals through sport and craftsmanship, fostering positive change in communities around the world.
Belgravia Apparel is the Australasian elite teamwear partner of New Balance, supplying both supporter and performance products for a broad range of professional and amateur sporting organisations across Australia and New Zealand.
Belgravia Apparel is renowned for delivering the highest quality sports teamwear and Force business operations general manager Tyson Beattie said it was an exciting partnership for the two organisations.
“We’re delighted to be partnering with New Balance and Belgravia Apparel,” Beattie said.
“The alignment of a global sporting apparel giant with the Western Force is a great opportunity to provide our players with elite team wear and for our fans to enjoy the highest quality supporter merchandise.”
New Balance Australia regional general manager Dean Howard said: “At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes win medals, or propelling the community to live a healthy and active lifestyle.
“In partnership with Belgravia Apparel, we are proud to partner with the Western Force and look forward to seeing the partnership come to life over the next three years.”
The new 2026 Western Force playing jersey and kit will be unveiled later in November. The Club’s 2026 New Balance merchandise range will be launched later this year too.
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