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Rare principal partnership opportunity

The Western Force is actively seeking a principal partner for the Super Rugby Pacific season in 2022.

With the fixtures and squad list recently announced, the Force is looking forward to another strong campaign in the new-look competition.

Following a productive off-season of recruitment, with the likes of Wallabies lock Izack Rodda returning to home soil and Fijian international Manasa Mataele joining the club from the Crusaders, there is a lot to look forward to in the year ahead.

The club has established itself back in the elite Super Rugby competition and is determined to become a global rugby powerhouse on and off the field, with a focus on being an organisation committed to supporting its partner objectives and driving their distinctive business development outcomes.

With a Membership growth of 60% in 2021, compared to 2020, prospective partners will be delivering their message to a rapidly growing and engaged audience, which includes a social media following of over 176,000. With a 20% rise in rugby participation within Western Australia, this is a fantastic chance to be part of the next golden era of the sport that enjoys national, international, and global exposure.

Western Force chief executive officer Tony Lewis believes this is a unique prospect for a business to align with the club to showcase its brand to an expansive premium Western Australian audience, and influential corporate partners.

“This is an exciting time to be a part of the Western Force. We continue to strengthen at a rapid rate with our maiden finals appearance this year and our matches being shown live on free-to-air on the Nine Network and streamed on Stan Sport. Public interest and positive sentiment have never been higher,” Lewis explained.

“As an organisation we are aiming to take the next step and level up in all areas. We want to share this pursuit of sustained success with businesses across Australia who share our ambitions. We pride ourselves on creating meaningful long-term partnerships with not only our premium fans, but also with our corporate client network.

“The principal partnership is a rare opportunity to be an important part of an amazing rugby story as we compete against some of the world’s best teams here in Perth, over east and overseas.”

If you are interested in the opportunity and would like further information, please contact Huw Lock, the Western Force Business Development Manager at hlock@westernforce.com.au or on 0476 669 606.