Rugby Australia is delighted to confirm leading cryptocurrency exchange Swyftx has signed on as official naming rights partner of the Super Rugby Pacific and Super Rugby Women’s competitions in Australia until the end of 2027.
Rugby Australia’s first-ever cryptocurrency partnership will see the Swyftx logo feature on the playing kits of the four Australian clubs in Super Rugby Pacific and all five Super Rugby Women’s teams for the next two seasons.
Launched in 2018, Swyftx is an Australian owned and operated cryptocurrency exchange that provides a user-friendly trading platform for more than 1.3 million users across Australia, New Zealand and the United States.
One in five Australian adults now own digital assets, with many of those investors having a high affinity to sport, and Rugby Australia has joined the likes of the NRL and the Brisbane Lions AFL club in partnering with Swyftx.
The major partnership arrives ahead of a milestone Super Rugby Pacific season in 2026 as the competition celebrates 30 years of Super Rugby.
Rugby Australia CEO Phil Waugh said: “We’re delighted to welcome Swyftx to the Australian rugby family with a partnership that will elevate the Super Rugby Pacific and Super Rugby Women’s competitions.
“As an Australian business with an expanding global network, Swyftx will help our world-class competitions engage with new and diverse audiences.
“We look forward to working closely with the Swyftx team to drive some exciting initiatives over the next two seasons.”
Swyftx CEO Jason Titman said: “Super Rugby Pacific is one of the great club competitions and rugby union is one of the great global sports. We’re delighted to support Rugby Australia’s growth as we approach the 2027 World Cup.
“We see this partnership as a great way for Swyftx to connect with new fans and say we’re here, and we’re supporting Australians and New Zealanders to securely embrace a new technology.”
