The Western Force is delighted to announce Dynasty Sport as the club’s new long term official apparel partner through to 2025.
The multi-year deal, which kicks off in October will see Dynasty manufacture and supply Western Force’s playing, training, and travel wear.
As the official apparel partner, the agreement involves Dynasty outfitting the Super Rugby Pacific, Super W, Fortescue Academy players, coaches, and staff ensuring alignment throughout the organisation.
Dynasty brings a deep passion for sport, decades of top-tier experience in the apparel industry and a focus on innovation and sustainability. Their range of Ecotek fabrics are made from ethically sourced, recycled plastic bottles and will be used across both the on and off-field Force ranges.
This is something that Dynasty Co-Founder, Tyler Rakich, is extremely passionate about.
“At any one time, the 15 Western Force players on the field will have repurposed 870 recycled plastic bottles in their playing apparel and more than 1,300 bottles for a 23-player game day squad” Rakich explained.
Along with the use of recycled bottles, the production of the Ecotek fabrics also have some great environmental benefits. In comparison to normal fabric the production of Ecotek fabrics use; 62% less energy, 99% less water, 35% less waste created and upwards of 20% less CO2 emitted.
Western Force business development manager Huw Lock is thrilled to see the partnership come to life. “This partnership goes beyond playing kit. To have an experienced partner such as Dynasty creating a traditional blue home jersey and heritage inspired away jersey for our passionate fans is hugely exciting,” Lock explained.
“As a club, we have a commitment to reducing single use plastics so, aligning with the overarching waste reduction initiative was at the forefront of the decision-making process when selecting our new apparel partner.”
“The Dynasty brand reflects our ambitions and environmentally conscious approach to rugby, so we can’t wait to work with them in the many years to come.”
Western Force CEO Tony Lewis, states partnering with Dynasty is crucial and aligns perfectly with Force’s environmental prospects. “
“The Force join a host of Australian and New Zealand teams in partnering with Dynasty, including several NRL and Super Rugby Pacific teams. We enter this long-term deal with great enthusiasm to feature high quality apparel for our players, staff, members, and fans.”
“We have worked closely with Dynasty representatives to create a training and playing kit that encapsulates WA’s landscapes, this further connects the club to the state we are proud to represent.”
"Dynasty’s passion for sport extends from the professional level right through to grassroots." Rakich says
“Grassroots sport plays a hugely important role in our local communities. We work with hundreds of grassroots clubs across Australia and are committed and excited about building new relationships in with them in WA.
“The opportunity to partner with The Western Force is hugely exciting for everyone at Dynasty Sport. I would like to thank Tony Lewis for his trust and confidence, and Huw Lock for his work aligning our two brands for an exciting partnership.”